over 2 years ago by Ellen Grove

How to write a winning cover letter



Cover letters are your opportunity to not only show that you have the background and knowledge needed to do the job you are applying for well, but that you’re also driven, clued up on the role and industry and passionate about what you do. Many people shy away from including a cover letter but in fact this is a mistake as for some employers / recruiters it can be just as important as your CV. First impressions count!

But how do you write a good cover letter? – we’ve provided some top tips to help you draft a cover letter that may well help you score your dream job.


  • Contact Info - Don’t make recruiters dig through your cover letter to find your name and contact info — include it at the top so they can easily reach out.


  • Greeting - Forget “To Whom It May Concern”. If you can find it, address the recruiter/hiring manager by name.


  • Intro Paragraph - Relevant anecdotes, quotes, fun facts, etc. are all good ways to make your opening line stand out. Make it clear that you know who the company is, what they do and what they care about.  Mention a few roles, projects, experiences, traits or passions that make you a strong candidate. If someone at the company has referred you, this is the place to name drop them.


  • Body Paragraphs - Incorporate keywords directly from the job description. Whenever possible, include details that illustrate the results you’ve achieved.


  • Closing Paragraph - Summarize, don’t plagiarize. Reaffirm your interest, passion and qualifications from earlier in the letter, but don’t make it sound redundant.


  • Additional - Cover letters should be clean and easy to read – keep it simple and concise, to one page only.